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Dannemiller Tyson & Associates and Nicayla Enterprises, Inc. Announce the Launch of www.dannemillertyson.com

April 22, 2005 -- Dannemiller Tyson & Associates - an internationally recognized consulting firm launched www.dannemillertyson.com this week with the help of Nicayla Enterprises, Inc. The site was designed to inform visitors about the group of Senior consultants and the Whole Scale Methodology.

 “  DTA Consultants  
About the Dannemiller Tyson
Dannemiller Tyson Associates is a virtual company of senior consultants, whose names and biographies you can find in the "DTA Consultants" area of their new site: www.dannemillertyson.com. The company was started in l98l by Kathie Dannemiller and the late Chuck Tyson when they were working on change processes with Ford Motor Company. They built on their collective knowledge as senior consultants in the l970's to invent a whole system change process that they discovered – and Ford agreed – was astonishingly successful in getting everyone in a company aligned strategically and pointing in the same direction. They were able to achieve those results quickly enough to save a company from the effects of a significantly changed environment.

DTA’s core competency is around planning and facilitating large Whole-ScaleTM meetings as the key link in the change process. These sessions allow a "critical mass" of the organization (or a sub-system within the organization) to define the criteria for the new culture while experiencing it directly. Whole-ScaleTM is a model for what the change can look like and the vehicle by which a paradigm shift is accomplished. The processes we have developed are robust. They work in many different circumstances with people from all parts of the organization. As a result, we have been successful in a wide variety of industries, in government and non-profit organizations and in cultures around the world.

They have done extensive work in hundreds of organizations world-wide on planning and leadership alignment issues. A few of those are United Airlines, Hewlett Packard, Weyerhaeuser Paper, United States Steel, ARCO Coal, Chrysler Corporation, Knight-Ridder Newspapers, The United States Department of Defense, and Marriott Hotels.

The Whole-ScaleTM process is a powerful tool. It can be used for different purposes, at different levels and at different stages of the change process. We stress that Whole-ScaleTM sessions can create "critical moments" in the process but only in the context of a sound change strategy that includes clear strategic goals, strong leadership alignment, adequate training and concerted implementation follow-through.

About Nicayla Enterprises, Inc.
Nicayla Enterprises, Inc. specializes in developing interactive web applications geared towards online customer relationship management. Nicayla’s web-enabled “NIC Editor” provides small and mid-size companies cost effective content management. The development team adheres to strict software development processes and testing. Nicayla Enterprises, Inc. is the developer of BusinessDirectorySolutions – (http://www.businessdirectorysolutions.com) and the eSavvy Online Marketing Suite (http://www.esavvymarketing.com) . Visit Nicayla’s website at http://www.nicayla.com.

Contact:   
Mary Joyce, Nicayla Enterprises, Inc.
248.488.1083


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