There are more than 30 million RVs on America's highways, and
one out of six households without an RV said that they would be
interested in purchasing one in the future. That's a lot of RVs
on the road.
Unfortunately, as interest in RVs is growing, places to store
them are shrinking. Many cities and towns have passed ordinances
against bulky objects being visible from city streets, and that
makes it illegal to have RVs parked on streets or in driveways.
Such ordinances have many RV owners crying foul.
However, if you have self-storage steel and metal buildings and
have been looking to expand, then you could be the answer to RV
owners' prayers. If you're considering RV storage, here are a
few things to keep in mind.
All the convenience of home storage, and
none of the hassles
RVs are extremely pricey toys, and that means you'll have to
offer your customers a lot of peace of mind before they'll agree
to keep it in your care. Protection and security will be two of
the biggest issues. Offering closed storage units means that you'll
be able to keep the RVs safe from the elements, like wind, rain,
hail and sun. Plus, a steel or metal building gives far more protection
to an expensive vehicle than the typical home protection measures
of covering it up with a tarp.
For security, having cameras, keypads and a guard will go a long
way to showing your customers that you're willing to do what it
takes to keep their RVs safe.
If they're worried about being able to access their RV any time
they want, advertise 24-hour access to your site. Emphasize that
they won't lose convenience by storing their RV with you, rather
than in front of their house. In face, you can even offer other
services like cleaning, charging the battery and warming it up
for them. That way, they can spend less time on RV maintenance
and more time on having fun, which is actually more convenient
than keeping it at home.
Partner up
If you have doubts as to the ability of your advertising to bring
in new RV clients, just look to RV dealers for a partnership.
By teaming up, you could offer a discount to people who buy their
RVs at a certain dealer, and the dealer will have yet another
saleable feature to pitch to his or her customers.
Of course, it's best to make sure you're partnering with a reputable
dealer. If they don't treat their clients well, chances are that
reputation could rub off on you.
Rollin', rollin', rollin'
With 30 million RVs on the road and counting, the storage problem
is only going to get worse. RV owners are going to need somewhere
to store their vehicles, and they'll be willing to pay well and
on time for it. Plus, since they intend to keep their RVs around
for years and years, they'll need storage for years and years
to come.
If you've been thinking about expanding your facility, help the
RV owners in your area by offering RV storage.
